By eliminating barriers to entry for first-time users you can get people interested; the option to offer advanced features to power users after registration never goes away. Despite the popularity of Wikipedia, some systems cannot function without secure logins. Public access is simply unwelcome in most companies’ financial files and strategic plans, and so most of the applications we use online require user names and passwords.
(image by gurneyh)
Your Password Isn’t Good Enough
Password requirements range from a few letters to a long string of gibberish that must be written down to be remembered. My corporate intranet has a mandatory 90-day password change and passwords must include a number and a non-alphanumeric character. It’s a pain, but our LAN team has the right idea: an 8 character password is not all that secure when your users are using the same password at 500 free web sites that can be easily linked back to your protected network.
Is your personal email password the same as your FaceBook or LinkedIn password? How about your online banking password? Did you use the same thing to create an account that you never used on hamsterdance.com? When one of these sites gets compromised, enterprising crackers might just try your stolen login/password combination at gmail.com, wachovia.com, worldofwarcraft.com, msn.com, facebook.com – any number of popular sites where the average citizen might keep a pile of personal information, banking information, contacts, passwords… it’s really quite scary.
OpenID Helps You Say Goodbye to New Passwords
Traditionally each exciting new web service required a prospective user to enter her marketing profile information in the process of generating a soon-to-be forgotten new user name and password. LiveJournal founder Brad Fitzpatrick is leading the adoption of a gentler account paradigm called OpenID. OpenID effectively eliminates the need to create a new account and password at every little site you stumble across. Want to create a password-less account at Plaxo.com?
Enter in your OpenID URL (http://danielpritchett.blogspot.com is mine) and click submit. You’re redirected to your OpenID provider where you should see a confirmation dialog in the form of “Do you want us to tell Plaxo that you own this OpenID?”

Approving use of my OpenID at Plaxo
How Passwordless Logins Help Your Business
Applications have a better chance to succeed when there is a low barrier to entry. The less signup work and introductory training required to use a site, the more users are willing to try it. This is an especially important facet of a knowledge sharing program: You want as many people as possible joining in to your organization’s knowledge sharing network in order to maximize its effectiveness.
3Com founder Bob Metcalfe claims that each additional contributor to a network is worth significantly more than the previous contributor. Imagine how much more effective your operations could be if the rest of your team started sharing their expertise online! Make it as easy and productive for them as possible.
Related articles by Zemanta
- How to Secure Your Browser’s Saved Passwords (blogs.harvardbusiness.org)
- Ten Useful Examples of the Real-Time Web in Action (readwriteweb.com)
- The Pushbutton Web: Realtime Becomes Real (dashes.com)


![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=867f96b1-653c-4a9c-82f7-5dc378443b21)

