Here’s an insightful and immediately useful piece listed on SocialMedian today:
You probably already get social media, and see its value, and think it’s really nifty cool. But if you can’t articulate the benefits and the return on the effort, and several other little details to the folks upstairs, it’s going to be hard to get your ideas moved from “wouldn’t this be great?” to “let’s assign a project manager and get started.” Twelve Ways to Sell Social Media to Your Boss | chrisbrogan.com, Aug 2008
It’s great to see some bite-sized tips we can use to raise interest in social media amongst our friends. The high points of the article linked above are low cost, high visibility, easy metrics, and low maintenance. What is your favorite thing about your Facebook network, your Twitter network, or your blog?
Personally I love the way blogging (and social media in general) allows me to constantly expand my interests and connections with people who share those interests. I still can’t believe there is another man out there with my name and such a similar interest in technology.
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