Salesforce announces the latest “internal Facebook”. Is this Facebook cofounder’s enterprise spinoff still coming?

Facebook co-founder Dustin Moskovitz is still working on his own business collaboration startup, Asana

Today’s announcment of Salesforce “Chatter” as a SaaSy enterprise Facebook product adds another option to the red-hot market for enterprise social platforms modeled on Facebook.  Regular readers will remember that I called out  ”Internal Facebooks” as the #1 collaboration trend for 2009 in a post last month.

We’re still waiting to hear from Asana, the business collaboration company started by Facebook cofounder Dustin Moskovitz after he resigned from Facebook thirteen months ago.

Salesforce’s “Chatter” further validates the internal Facebook trend

The company, in a statement, says Chatter will “revolutionize the workplace” by leveraging social networking models that have become popular among the mainstream, notably Facebook, and bringing them to a secure and private cloud where people, content and applications will have profiles feeds and groups.

As you can probably imagine, Chatter incorporates things like status updates (I’m on a conference call now or maybe in a meeting), groups (which helps a project team stay updated), sharing (which allows users to determine who sees what) and, of course, Twitter, with the most relevant tweets being filtered into Chatter. – ZDNet

Cisco’s “Show and Share” video-based social network

Cisco’s announcement of a “Show and Share” platform came nine days ago via Burton Group analyst Mike Gotta (subscribe to his blog by the way, it’s excellent!).  There’s also a dryly named Cisco Enterprise Collaboration Platform:

Cisco Enterprise Collaboration Platform is an enterprise-class social software portal that features a corporate directory with social networking capabilities. It allows users to create team spaces and community environments ‘on the fly’ and also offers a customizable framework for integration of legacy business applications and web 2.0 content. Unlike today’s document-centric portals, the Cisco Enterprise Collaboration Platform is people-centric, facilitating real-time voice and video communication to connect people, communities, and information to make faster business decisions. – Mike Gotta

Novell’s new Wave-enabled “Pulse” complements their more orthodox “Teaming“offering

Pulse (announced November 5) adds Google Wave capabilities to the existing group-based collaboration of Teaming: Pulse, announced November 5 shares some similar characteristics:

Pulse is among a new wave of enterprise collaboration suites that aim to bring features from popular consumer social networking sites like Facebook and Twitter to the workplace, with the added security and IT management that organizations require.

Some players in this space include IBM’s Lotus, Socialtext, Jive Software and NewsGator, which provides an enterprise social networking component to Microsoft’s SharePoint. – Computer World

Who’s next in the enterprise Facebook market?

I fully expect to hear an announcement out of Asana in the next 6 to 9 months.  Newsgator is already making a niche for themselves by Facebookifying Microsoft’s comparatively slow-moving SharePoint product.  What else is out there? Please let me know with a comment or a tweet!

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